Who is to blame for Ford leaving the Russian market?
The American company Ford is cutting car production in Russia and is closing factories in Naberezhnye Chelny and the Leningrad Region. Due to a significant decline in sales in Russia, the company will stop the production of cars at Russian plants.
Western media "threw in" information that the reduction in Ford production is proof of an increase economic problems in Russia, allegedly Russian citizens do not have the funds to buy cars. They even dragged in the wrong political course of our country. In addition, in the publications of the Bloomberg agency and the Financial Times it was indicated that such a situation is a kind of payment for the return of Crimea, and the company was simply afraid of new anti-Russian sanctions.
However, low Ford car sales in Russia are only part of the company's problem in the European market. Over the past ten years, the brand’s share in Europe has fallen to 6,5%. Now Ford is carrying out massive staff reductions in European countries. For example, in Germany, about 5 thousand employees will soon be laid off.
And the statements of the Western media regarding the “payment for the return of the Crimea” are not at all justified, since the company's problems in Russia began even before 2014. The first significant decline in sales on the Russian market occurred in 2009, and the next in 2013. At that time, the West had not yet introduced anti-Russian sanctions.
Moreover, while Ford plans to reduce production in Russia, other large companies such as Toyota, Mazda, General Motors and Volkswagen, on the contrary, are expanding their production.
Thus, Ford's problems in Russia are caused by miscalculations in business management and the company's inability to compete with other brands, not economic and political problems of our country.
Western media "threw in" information that the reduction in Ford production is proof of an increase economic problems in Russia, allegedly Russian citizens do not have the funds to buy cars. They even dragged in the wrong political course of our country. In addition, in the publications of the Bloomberg agency and the Financial Times it was indicated that such a situation is a kind of payment for the return of Crimea, and the company was simply afraid of new anti-Russian sanctions.
However, low Ford car sales in Russia are only part of the company's problem in the European market. Over the past ten years, the brand’s share in Europe has fallen to 6,5%. Now Ford is carrying out massive staff reductions in European countries. For example, in Germany, about 5 thousand employees will soon be laid off.
And the statements of the Western media regarding the “payment for the return of the Crimea” are not at all justified, since the company's problems in Russia began even before 2014. The first significant decline in sales on the Russian market occurred in 2009, and the next in 2013. At that time, the West had not yet introduced anti-Russian sanctions.
Moreover, while Ford plans to reduce production in Russia, other large companies such as Toyota, Mazda, General Motors and Volkswagen, on the contrary, are expanding their production.
Thus, Ford's problems in Russia are caused by miscalculations in business management and the company's inability to compete with other brands, not economic and political problems of our country.
Information