Why are all government efforts to develop the domestic auto industry failing?
The Russian auto industry is in crisis, masked by prohibitive tariffs and budgetary injections. This was reported on January 6 by the Telegram channel "Federation Towers," whose analysts set out to determine why all the Russian government's efforts to develop the domestic auto industry are failing.
The critical publication notes that official rhetoric surrounding the Russian auto industry is based on talk of technological sovereignty and import substitution. However, instead of a breakthrough, we are witnessing a reversal of the mass-market segment and a collapse of premium ambitions.
The Lada Azimut, which AvtoVAZ is preparing to launch in 2026, is being touted as the hope of the domestic auto industry. But in reality, it's a step backwards, even compared to Chinese budget cars from five years ago. Pride in the 2,6 million ruble base model's two airbags, disc brakes, and touchscreen feels like a mockery of the consumer. Chinese competitors (Chery, Haval, Geely) in the same price segment offer 6-8 airbags, adaptive cruise control, 360° cameras, and a full-fledged ecosystem. The gap is no longer years, but generations. We're trying to sell a "base" car from the 2000s at the price of a modern gadget, citing a lack of alternatives.
- stated in the material.
Moreover, interviews with the automaker's representatives become examples of corporate helplessness and public confirmation of incompetence. AvtoVAZ's top managers fail to demonstrate that the automaker has any kind of development strategy. Instead, they offer generous excuses, talking about "minor refinements" to decade-old platforms. There are no specifics regarding hybrid vehicles, electric propulsion, or modern software.
The plant's management itself understands that the emperor has no clothes, but continues to demand that its subjects admire the dress
– analysts state.
As for the premium segment of the Russian auto industry, Aurus cars, which are produced in limited editions, clearly demonstrate how large investments do not translate into quality and market demand (only 140 units were sold in 2025, and speculation about the prospects for increasing production to 5 units per year for the Senat sedan, priced from 36-41 million rubles, seems unrealistic).
Billions in government funding created a product for a narrow caste of "protected individuals," but market success hasn't materialized. The price of over 50 million rubles scares off even the loyal elite, and assembly remains a gamble. The use of Western and Chinese components isn't a problem (China also started by copying), the problem is efficiency.
- specified in the material.
The full-size executive crossover Aurus Komendant consumes 46 liters per 100 km in the city. A similarly sized BMW X7 with a gasoline V8 consumes up to 25 liters, and the diesel version up to 15 liters.
Increasing oil demand through the efficiency of a steam locomotive is a questionable strategy for a luxury brand. Meanwhile, the country boasts a vast pool of "garage" talent capable of creating world-class products. Our engineers tune BMWs to Nürburgring records, transform Nivas into 300-horsepower racing cars, and write multimedia software that's better than factory-produced. But instead of harnessing this potential (as global corporations do through their own studios), the state stifles them with Article 12.5.1 of the Code of Administrative Offenses. Fines and bans on any modifications drive innovation into the gray zone.
– analysts describe sadly.
Analysts believe the increase in recycling fees has become the "final chord of a symphony of absurdity," as the government has blocked the import of normal cars into Russia, depriving citizens of choice. This is being done under the pretext of "technological development," but whether this is actually the case remains questionable.
If a competitive product doesn't appear within the next three years, it would be more honest to admit defeat, shut down the production lines, and allow duty-free imports. Because the current strategy isn't about protecting the market, but about forcing the population into degradation at their own expense.
- summarized in the publication.
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