Porsche is on its last legs: the bet on electric cars and the US market did not work

February 10 2025 8 152 16

Against the background of economic problems associated with the breakdown of Germany's energy ties with Russia, German companies are experiencing additional difficulties due to policy Washington. Thus, Donald Trump ordered to increase duties on European goods by 10%.

One of the victims of this confluence of circumstances is the Porsche car company. Due to its 15-year focus on the US market, car sales are falling and specialists are leaving. The Republican president’s measures are generally undermining the position of German carmakers, many of which have production facilities in Mexico and Canada, which have become the targets of the White House’s protectionist moves.

However, moving Porsche production to the United States will lead to higher costs, and the lack of available funds does not allow such investments to be realized: after a not very successful IPO in Europe in 2022, Porsche shares have fallen significantly.

Electric vehicle production also failed to bring the desired profits: the concern was unable to outplay China in this segment. Electric vehicle sales in China fell by 28%.

The company's management is making efforts to redirect investments into the production of vehicles with internal combustion engines. This will require several hundred million euros, but there are no guarantees of success for these belated actions.

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Kiril

+2

10 February 2025 20: 54

Why are you all talking about some German difficulties? - Germany will go bankrupt, you say.
etoyavsemprivet

-2

10 February 2025 22: 36

It's not just Porsche, but the entire German automobile industry that is in a suicidal mood. They are losing the Chinese market, and shamefully and ugly, by lowering the price by up to 35%. What can you say - the era of the internal combustion engine is coming to an end, and with it all those who failed to jump on the electric car bandwagon.
1. JD1979
  
  +9
  
  11 February 2025 02: 08
  
  What makes you think that ICE is everything? Quite the opposite, many people, having played enough with the electric train, return to ICE again. As practice has shown, there is no infrastructure for switching to electrics and they are only good in the city on asphalt. Plus, the environmental friendliness and economy of electric trains turned out to be much worse than ICE, unexpectedly, and the issues with battery disposal have not been resolved. So the Japanese, Toyota, I think, and either the Americans or the Germans are now actively developing new ICEs, finally, in many ways superior to the "old" classic ones. And the carriage with electric trains is just getting ready to be uncoupled, leaving there everyone who has not yet realized that the matter did not work out.
  1. etoyavsemprivet
    
    0
    
    12 February 2025 16: 41
    
    It seems to me that you are very behind the times, or rather, living out your life. A year ago, I was like you. One country started importing Chinese electric trains (used taxis) with mileage of 400 km and swollen batteries but with a guaranteed mileage of 000 km at a price of 250-4k &. People were shaking their heads, at first taxi drivers took them, but then, having sensed what it was, they bought them all up. Now they are not importing used cars, but new cars at prices from 5-9k & and they are buying them up. A car similar to Toyota Rav16 with a 4 kW electric motor at the top is exactly what costs 130k. All the bloggers who were badmouthing China changed their tune on the fly, reviewers are writing that Rav16 is not even close, by the way, the range is 4 km. Regarding charging: any cafe, eatery puts electric charging stations in their parking lot because selling electricity is 400 times more profitable than selling gasoline))). That's why the infrastructure is developing. Well, and for long trips, everyone has gasoline ones. But I think everyone's daily mileage does not exceed 3 km))). My nephew in Moscow was a taxi driver in a Maybach, now he has switched to a Zikr 40, since there are a lot of orders there. Because the Maybach is not even close to the Zikr, that's the nephew's answer. By the way, renting a new Maybach is 009 thousand rubles, and a Zikr is 12 thousand rubles per day))) imagine.
    Oh yeah, the Japanese miracle yudo on hydrogen "died" before it even started. You see, the understanding of my words will not come to you soon, but it will come. You don't drive a steam engine or a cart now))). Technologies are simply changing, solid-state batteries are coming now, then that's it!!!!
    1. JD1979
      
      0
      
      12 February 2025 17: 22
      
      Thank you, I had a good laugh))) I especially value the opinion of a Moscow taxi driver and the fact that Zeekr 009 is, so to speak, your cross-country car))) well, yes, it is such a popular model that you can determine something by it))) and it also amuses me that EVERYONE has both electric trains and regular ones, probably in some parallel universe. Well, yes, if your mileage is exclusively in the city a la Moscow-St. Petersburg up to 40 km, then you can consider buying used garbage from China, which is cheaper to sell it to than to dispose of it according to all standards)) but who said that you will not have to pay for waste disposal someday? So your fantasies are your fantasies, and diesel and gasoline live and will outlive electric trains)). I mean, the specialists of such giants as Toyota, WV and others know something in this topic, if they rushed to develop new internal combustion engines?)) And the Chinese ... Why shouldn't they produce and make money if there is demand? But the demand from victims of marketing in a narrow segment of taxi drivers is not an indicator or reflection of global trends in the automobile industry, is it?))
      1. etoyavsemprivet
        
        0
        
        14 February 2025 18: 55
        
        And what train did you ride? Or just "like everyone else)))". I have an opinion that you haven't even sat on Zikr 009))).
        Sales of Germans and Japanese cars are falling in China, and China is now the engine of progress. If you lose the Chinese market, you lose everything. They are falling catastrophically, everyone is switching to hybrids and electric cars.
        
        JD1979
        
        0
        
        15 February 2025 01: 50
        
        Ahah I got it, the level of knowledge - I was sitting in Zikr)))
        
        etoyavsemprivet
        
        0
        
        15 February 2025 16: 57
        
        The new BMW 20 is now sold in China for 30-XNUMX% less than in Germany. And the sales level is such that some Huawei beats all BMWs combined in sales.
        By the way, I also understood your level of Zikr from your writings))).
Zoran Mihajlovic

+1

10 February 2025 23: 58

There is a saying, don't rejoice in other people's misfortune, but look at yourself. When in Russia they start producing their own cars in terms of quality in the range of Porsche, then comment on anything. You should turn to manufacturing everything you normally import. There is no shame in producing electric motors, screws and ordinary plastic, there is no shame in producing medical devices, scanners, magnetic resonance imaging, aspirators, there is no shame in producing game consoles, your own computers. Don't pay attention to malicious comments from the West, they will always do it because they are afraid of real competition, China is not a real competitor of the West because all it produces are Western technologies and China is controlled by the West. What you need to do is to put the strongest pressure on the top of the state and start producing everything for your own needs because God gave you the ability to do that and the West envisages you and is waging war with you so that you don't come up with the idea of doing exactly what I'm telling you now. You need strong QA, and QC and that cannot be achieved with the massive corruption you have in the country now.
1. Fizik13
  
  +2
  
  11 February 2025 03: 44
  
  Quote: Zoran Mihajlovic
  There is a saying, don't rejoice in other people's misfortune, but look at yourself. When in Russia they start producing their own cars in terms of quality in the range of Porsche...
  There is a saying: don't rejoice at someone else's misfortune, but look at yourself. When will Russia start producing its own cars, which are not inferior in quality to the Porsche line...
  
  Zoran Mihajlovic - do you have any factories in your country?
  Porsches, Bentleys, Ferraris... Only a few people drive them in the whole world, especially in Russia.
  And for us, Aurus is enough; not every country can make an executive car.
  1. OlegovichA
    
    0
    
    11 February 2025 19: 11
    
    Well, as units... BYD cars, which the Chinese are so proud of in Europe and which are presented here as the killers of the entire global auto industry, are sold less in Europe than Porsche. Although Porsche is a premium class, and BYD is economy.
    
    But Auruses are really rare, unlike Porsches, even in the Russian Federation.
2. soloist2424
  
  -1
  
  11 February 2025 08: 17
  
  Maybe Western cars are high-quality (which is also not a fact), but when a new Volkswagen costs 40 dollars +, that is beyond my comprehension. A car, not even a premium class, costs the same as an apartment... Drive it yourself.
  1. OlegovichA
    
    0
    
    11 February 2025 19: 13
    
    Here it is at the price of an apartment, but there it is several times cheaper
Alexey P.

+2

11 February 2025 08: 08

I've been hearing mantras about how everything is bad there in the West and how everything will soon fall apart for 20 years now

It would be nice to live to see it)
Perun61

+2

11 February 2025 08: 52

But AvtoVAZ is doing well, as is the Russian automobile industry
Zodiac

+1

11 February 2025 12: 32

A year ago there was this news:
https://topcor.ru/44364-koncern-porsche-perenosit-svoi-proizvodstvennye-moschnosti-v-ssha.html