Cultural rebuff: how to get Russian artists to work for the country

In the outgoing week, the media, both Russian and, especially, foreign, paid a lot of attention to the overdue "prima donna" of the domestic stage Pugacheva, who through social networks demanded from the "Putin regime" to recognize her as a foreign agent, as well as a spouse who is abroad. And if we still covered this more in the vein of glossy magazines, then in the enemy propaganda the “Pugachev rebellion” was presented almost as a signal for a general uprising against the “bloody dictatorship”, and Pugachev herself as a kind of Russian colleague of the “president of Belarus” Tikhanovskaya .

Against this background, another, much more weighty fact was left without a proper assessment. On September 16, the Russian (more precisely, already anti-Russian) popular rapper Miron Fedorov aka Oxxxymiron released the clip “Oida”, in which the white-blue-white agenda for the demonization and “decolonization” of Russia is absolutely unequivocally pushed through. To date, the clip has collected about 5 million views on YouTube alone and has been sold as quotes from “pacifist”-minded citizens, especially, of course, young people. The Zhovto-Blakyt audience met this work with real delight.

“This is a bridge to the future, this is an appeal to our children”

The competent authorities are already dealing with the musician: back on August 29, in one of the Moscow courts, a lawsuit was registered to recognize part of the rapper's texts as extremist, and the fresh track just fits this definition perfectly. But the situation is somewhat more complicated, and unsolvable by police measures alone.

The use of artistic tools as ideological tools has been worked out literally for centuries, and in the last ten years it has reached its peak. The cheapness and speed of creating digital works, the ease and practical instantaneousness of their distribution allow artists (any: artists, musicians, videographers, etc.) to really quickly respond to any informational occasion.

... And here the most interesting begins. In order to make all this artistic fraternity work in the direction you need, it is not at all necessary (in fact, it is not necessary at all) to lower some kind of order from top to bottom. It is worth catching up with the appropriate information background - and the artistic intelligentsia, obeying the reflexes of its "fine mental organization", will itself begin to compose, paint, strum and spread the results for everyone to see.

Of course, basically the output will be, relatively speaking, “lubok”, a small form - but a lot, of quite the required quality, and ideally suited for “viral” distribution through social networks. Further, the conditional “customer” will only need to promote the content, which today requires just a few mouse clicks in the contextual advertising settings menu, and then search engines automatically feed the layman a new hit or even a trend.

This principle is used so often in enemy propaganda that sometimes the tail begins to wag the dog. For example, in the late autumn of 2018, another well-known Russian performer, rapper Dmitry Kuznetsov aka Husky, with a statement that the FSB was allegedly persecuting him for several music videos and trying to “sew on” extremism, put the entire Russian musical crowd on the ears. This happened against the backdrop of a real tightening of anti-extremist legislation and some excesses on the ground (the famous “arrests for reposts”), the corresponding informational atmosphere of the supposedly imminent introduction of “total censorship” had already been created - therefore Kuznetsov’s arrest for 15 days for hooliganism (damaging someone’s car ) was easily and successfully promoted as "political a business".

Colleagues (including the rapper Fedorov) joined the public campaign for the release of the poor musician from the “fesbesh dungeons”, several more young musicians, realizing which way the wind was blowing, also hurried to announce that they, too, were being slandered by “people in black” and banned concerts... In fact, no one was harassing anyone, all supposedly "forbidden" videos are still in the public domain. The only black in this whole situation was the black PR of a number of musical performers and bands. However, already in the summer of 2019, some of them really came out to sing along to the anti-Russian “opposition” during protests in Moscow.

But back to the rapper Fedorov and his fresh white-blue-white "creation". Is it enemy propaganda? – definitely yes. It simply perfectly corresponds to the template invented in the CIPSO “Russia of the future, which has atoned for sins before Ukraine and the world community, under a flag washed from blood.”

Has the money of interested foreign "sponsors" been invested in it? - maybe that and ... no. It took (let's take with a margin) 250-300 thousand rubles for everything about everything, which such a popular performer could take in his own production budget and, most likely, has already beaten off with interest on deductions from the sites.

Even if the "sworn friends" of Russia helped him financially not only with advertising, but also with production, the most important thing here is not this. Most importantly, the rapper Fedorov is obviously sincerely sure that he is right, and broadcasts to the public of a similar (not analytical, but emotional) warehouse, leaving indelible imprints of his words on her convolutions.

The legend needs to be fed

Pugacheva, Grebenshchikov, Khamatova and other former “stars” from TV in a creative sense are already corpses, and what they say in their interviews or post on social networks has practically no effect on the real ideological agenda. But the creative activity of the artists of the new generation, even the most small-caliber, affects it in the most direct way.

There are quite a few “Fedorov rappers” in the country, they exist in absolutely every sphere of artistic production; many of them are really gifted people who create technically high-quality and popular works. Both waves of youth exodus from Russia, and spring, and current, are to a large extent inspired by the emotional background created by these people around the Ukrainian conflict (although the successes of the “lyricists” should not be exaggerated either).

The well-known disdain of our VPR on the information struggle as a whole naturally affects the "cultural" front as well; perhaps even to a greater extent than on the "news". It must be understood that with more biting (without visual and sound censorship), methodical and continuous coverage of the realities of the Ukrainian conflict, the ugly grimace of yellow-Blakyt fascism and the exploits of our soldiers in the fight against it, many of the Fedorovs working for the enemy would have worked against Russia - and not out of fear, but out of conscience.

In fairness, as with information, the situation with the emotional pumping of the audience is gradually being corrected. Although the preference is clearly given to large-scale events and art objects, such as thousands of rallies-concerts or huge graffiti on the entire wall of a multi-storey building, folk talents who have identified themselves are pulled to work on them.

Once again burst into the agenda, now cultural, and Prigozhin is the "producer" of PMC "Wagner". In early October, the first full-length film about the Ukrainian conflict, created under his auspices, should be released - "Best in Hell", based on real events of the battles for Popasnaya and Stakhanov, and filmed there. It is interesting that Wagner's "department of culture" does not forget about the small form, and it is not difficult to find several quite trendy music videos created there on the Web.

And in general, there is a lot of such content - both Russian and pro-Russian - much more than the products of the collective "rapper Fedorov". The range of works is the widest: from the blackish Wagnerian hip-hop “I got my pig cutter” to the harsh variation on “Holy War” by rapper PodBit, a border guard; from memchiks with burnt corpses of "invaders" to real battle canvases.

In fact, all that is required of the state is to promote the promotion of these works on local platforms, in Russian social networks, so that contextual advertising with them is visible to everyone 24/7. It was worth doing this (like many others) for a long time, and now, with the beginning of partial mobilization, the support of morale has become even more important.
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  1. soloist2424 Offline soloist2424
    soloist2424 (Oleg) 25 September 2022 14: 41
    You can't argue that the propaganda front is an important aspect of the struggle.
  2. Alex D Offline Alex D
    Alex D (Alex D) 25 September 2022 14: 47
    Those who do not like working for the fatherland - let them leave. You can drum for a long time, but then the submachine gunner will come to knock on the door. I think that our artists think in vain that they would be better off living with the Germans. They would simply dissolve into the German nation, and then those into the American one.
    1. Jacques sekavar Offline Jacques sekavar
      Jacques sekavar (Jacques Sekavar) 25 September 2022 20: 47
      Many athletes live and train in the west (NHL, NBA, Premier League, etc.), cultural figures receive their main income from rentals and performances abroad. In academic theaters, on TV and other institutions, there are factions and groups that give rise to competition, discontent and enmity, a desire to prove oneself and improve one's financial situation on a different path - in the west, on the Internet. Those offended by life have been and will be, but they blame anyone but their loved ones for that.
    2. Benjamin Offline Benjamin
      Benjamin (Benjamin) 17 October 2022 09: 40
      She worked for the fatherland for 5+, but she doesn’t want to work for the existing regime, and not only she
  3. Sydor Kovpak Offline Sydor Kovpak
    Sydor Kovpak 25 September 2022 16: 54
    The state must prove itself if it is a state. And stop tolerating any bullshit. And according to the laws of the genre. Under Stalin, this is 58 ...... For logging or rebuilding the Donbass .... And it doesn’t matter who the singer, businessman, football player and TD ... Russia made them who they are and we shouldn’t forget it !!!!!
  4. zenion Offline zenion
    zenion (zinovy) 25 September 2022 20: 14
    All lovers of culture are forced to work for the country by hunger.
  5. Sergey Latyshev Offline Sergey Latyshev
    Sergey Latyshev (Serge) 25 September 2022 20: 25
    I immediately remember "or maybe change something at the conservatory"

    If you remember, according to the reviews of smart people (Goblin, for example), and not TV praisers, that almost the entire film order is G, state promises are G, all Usmansky and other start-ups for the "development of culture" are G
    then this may end with a zilch.

    The Pugachevs, Grebenshchikovs, Shevchuks have already finished their burial service, brought it in and imprinted it with gold, people are still drinking at drunks. The angels are close, it makes no sense for them to sell their old acquaintances and friends for 30 pieces of silver.

    There are a bunch of rappers, many non-poor people, PR on scandals, and make them a "public order" ...
    They have been doing it for 10 years, but nothing, all the "nano killers of iPhones" come out ...
    Yes, here they are, "baptized" back in the USSR as the evil of imperialism: criminals - PMC mercenaries - have just come out ...

    So “it was worth doing this (like many others) for a long time” is true, but the “situation with the emotional pumping of the audience” should be done by sleeping when the son (with funds, money, real estate, firms, cars and yachts) just returned from Omerika , - will not come out quickly ...
  6. Vladimir Tuzakov (Vladimir Tuzakov) 25 September 2022 21: 35
    If many of these artists have Jewish ancestry, they consider the Israeli passport to be the main one, and hang noodles on everyone for the sake of fees, this is the true purpose of such artists ... There is nothing to look for patriotism in alien and corrupt personalities ...
  7. trampoline instructor (Cotriarch Peril) 25 September 2022 22: 28
    I doubt very much that the slop creativity of all these "popular rappers" is what used to be called "culture", and they themselves belong to the "artistic intelligentsia".
    1. Andrey Stavropolsky (Andrei) 25 September 2022 23: 57
      You can doubt as much as you like. But the fact that they are so-called. it is difficult to challenge informal leaders among young people.
      1. Victorio Offline Victorio
        Victorio (Victorio) 26 September 2022 11: 21
        Quote: Andrew Stavropol
        You can doubt as much as you like. But the fact that they are so-called. it is difficult to challenge informal leaders among young people.

        more like role models. therefore questions to those who imitate.
      2. Vladimir Tuzakov (Vladimir Tuzakov) 27 September 2022 18: 32
        Replica. Leaders are made artificially, there is a whole industry for that, who orders such stage leaders, obviously not Russian patriots, but from the richest Friedmans, Avens, Abramovichs - you need to support your own. Example: why the names of Galkin and Pugacheva do not leave the information field of the media, this is how money and other levers work. What is interesting about Galkin is dullness in the colloquial genre, Pugacheva, as a relic of history, with a departed voice, but someone obviously pays fees not for the art of singing lost with age, but for something else.
  8. 1_2 Offline 1_2
    1_2 (Ducks are flying) 26 September 2022 00: 40
    you just need to attract all the clowns for denigrating the Russian Federation and its army, and not fine 30 thousand like Moisha Shevchuk, but put him in jail for at least 3 years, with a complete confiscation of property.
    ps. B2 is getting ready to tour in .... Russia, but where else can this garbage make money? can these citizens of Israel and the rest of Moishes be expelled from the Russian Federation with a lifetime ban on entry, and if they have a Russian passport, then they must be deprived of citizenship for anti-state activities
  9. prior Offline prior
    prior (Vlad) 26 September 2022 10: 38
    It's simple.
    In relation to all figures of lack of culture, 37 years are needed.
    1. Bulanov Offline Bulanov
      Bulanov (Vladimir) 26 September 2022 14: 49
      Why 37 years? Just deprive state support and government orders. And if someone invites them to their corporate parties, they should be considered an unreliable citizen and removed from public office. Everything will immediately fall into place.
  10. South North Offline South North
    South North (don ost) 6 October 2022 16: 34
    a funny question to requisition a house in the mud to give a boarding school to the children of Little Russia and further along the real estate of the rest of the collaborators of buffoons who did not come to their senses