When will Aurus replace Rolls-Royce, Bentley, and Maybach?
Does the new Russian automobile brand Aurus have a chance to present real competition to Rolls-Royce, Bentley and Maybach? The journalists of the German edition of Die Welt took up this discussion.
As you know, the decision to gradually abandon the Mercedes-Benz S600 Guard Pullman model that became the presidential car for every day was made personally by Vladimir Putin back in 2012. Further deterioration in relations with the West has provided an additional incentive for the development of its own premium auto brand. The development budget of Aurus amounted to a little more than 12 billion rubles, which is relatively small by world standards.
Initially, the project was called "Tuple", and is a modular platform, on the basis of which you can implement a whole line of cars - from a limousine to an SUV. Luxury limousine and sedan have already been presented to the general public at the Moscow Motor Show.
According to the journalists of Die Welt, in order for Aurus to compete on equal terms with the famous premium brands, three components are needed: 1) the art of German engineers, which must be attracted to the project, 2) financial investments from the Arab sheikhs and 3) personal PR of Aurus by the charismatic president Vladimir Putin.
As you know, the decision to gradually abandon the Mercedes-Benz S600 Guard Pullman model that became the presidential car for every day was made personally by Vladimir Putin back in 2012. Further deterioration in relations with the West has provided an additional incentive for the development of its own premium auto brand. The development budget of Aurus amounted to a little more than 12 billion rubles, which is relatively small by world standards.
Initially, the project was called "Tuple", and is a modular platform, on the basis of which you can implement a whole line of cars - from a limousine to an SUV. Luxury limousine and sedan have already been presented to the general public at the Moscow Motor Show.
According to the journalists of Die Welt, in order for Aurus to compete on equal terms with the famous premium brands, three components are needed: 1) the art of German engineers, which must be attracted to the project, 2) financial investments from the Arab sheikhs and 3) personal PR of Aurus by the charismatic president Vladimir Putin.
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