Russian airliners MS-21 and Superjet may receive uniform names


Recently in the state corporation "Rostec" were are named the timing of the start of mass production of Russian medium-range narrow-body passenger aircraft MS-21 (“XNUMXst Century Mainline Aircraft”). And so, the head of PJSC United Aircraft Corporation (PJSC UAC) Yuri Slyusar said that all Russian civilian airliners can rename by making a line of aircraft with the same name (brand).


Rebranding is to correctly form this target market positioning of the structure that will be involved in the creation, production and sale of civil aircraft, and to correctly approach the name of the products of this division. Perhaps the target model is to make a single line under the single name of all aircraft. At least, this is the practice adopted in the civil aviation market.

- said Slusar in an interview RIA News.

According to Slusar, in the world there are few companies creating civilian aircraft, and all of them with different speeds came to a similar model.

She has economic Reasons - investments go to one brand, and do not disperse in many directions. After all, the products are presented in one segment - civil aircraft. Discussion on this topic is ongoing, there is no solution yet

- specified Slyusar.

By rebranding, Slyusar understands the process associated with the formation of the Civil Aviation Division, which will include a set of assets involved in civilian projects. This is Irkut Corporation, with the MS-21 program, on the basis of which they plan to “assemble” the division, Sukhoi Civil Aircraft JSC (GSS JSC) is the manufacturer of Sukhoi Superjet 100 and a number of other civil assets.

We are talking about the creation of a new subject of civil aircraft engineering in our country, about the creation of what was not there - an integrated civilian structure that manages the line of civilian programs. These processes require proper market positioning that would explain corporate and technological industry processes

- added Slusar.

It must be recalled that in the period 1996-2003, Yuri Borisovich Slyusar (born 1974) was engaged in the production and recording business. From 2003 to 2008, he was the Commercial Director of Rostvertol OJSC, the general director of which in the period 2000-2014 was his father, Boris Nikolayevich Slyusar. During 2009-2015, Slyusar Jr. worked in various positions at the Ministry of Industry and Trade. In 2015, he became the head of PJSC UAC. An economist by education. By the way, on December 26, 2019, the Ministry of Industry and Trade announced an additional supply of Sukhoi Superjet 100 airliners to the state-owned Aeroflot.

It should be noted that before this, the head of the Rostec state corporation, which recently included PJSC UAC, Sergey Chemezov told in an interview RBCthat the Russian short-haul narrow-body passenger aircraft Sukhoi Superjet 100 may receive a new name.
  • Photos used: Dmitry Terekhov / flickr.com
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  1. Alexzn Offline Alexzn
    Alexzn (Alexander) 30 December 2019 14: 11
    -3
    Airplanes will get new names - cool! It does not matter that the aircraft have dubious prospects and they cannot occupy their niche in the market, that there are no buyers.
    1. Kristallovich Offline Kristallovich
      Kristallovich (Ruslan) 30 December 2019 16: 00
      +3
      At least there is a buyer inside Russia. We need to fly domestic aircraft, not imported ones. Otherwise, in the event of a tough sanctions war, we may be deprived of components for the Boeing and Airbus purchased in the West.
      1. Alexzn Offline Alexzn
        Alexzn (Alexander) 30 December 2019 21: 26
        -1
        Even inside, he (the buyer) is not yet interested. Only coercion. And yes, Russia must keep the aviation industry, even forcing domestic companies to buy.
        1. Kristallovich Offline Kristallovich
          Kristallovich (Ruslan) 30 December 2019 22: 35
          +2
          Aeroflot is a state-owned company. There is no need to force, and so they will buy. Russia has a large market, and there will be even more. Now they plan to massively organize inter-regional transportation, bypassing Moscow. Need more planes.
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  7. cmonman Offline cmonman
    cmonman (Garik Mokin) 31 December 2019 00: 05
    0
    For the curious - from MK (today):

    “Russian planes dumped in the“ mass grave ”

    https://www.mk.ru/politics/2019/12/30/rossiyskie-samolety-svalivayut-v-bratskuyu-mogilu-chto-skryvaet-pereimenovanie-laynerov.html

    ... when you hear such reasoning, one immediately recalls the Leninist definition of the Decembrists, learned back in school: “The circle of these revolutionaries is narrow. They are terribly far from the people. ” In the same way, those who today come to the Senate with ideas of rebranding are terribly far from the realities of Russian aviation.
    What is behind all their words “division”, “line”? Bagel hole. Emptiness.

    What to rename? Two planes? Still, the same long-suffering Sukhoi Superjet 100 that flies with a sin in half, and which, whatever you call, still no one wants to buy, and even the MS-21, which everyone still can’t finish? ”
    “Judging by the reports of the manufacturer Sukhoi Superjet 100 JSC Sukhoi Civil Aircraft (GSS), this year they managed to sell only one aircraft. ”
    “Sukhoi Superjet 100 is more exotic, a Russian souvenir like a nesting doll.
  8. Sergey Latyshev Offline Sergey Latyshev
    Sergey Latyshev (Serge) 31 December 2019 08: 56
    -2
    I don’t care.
    Of course, the planes failed, the money was stolen.
    But this is more a matter of tactics - you could put on internal lines and not chase immediately abroad ...
    Finish your engines normal ... finish parts and rules ...
    The accidents were not just because of technology, but because of theft ... So, IMHO, the reason for the brain problems in the elite, and the plane itself is quite good ...

    And hooray bouncers would not hurt to shoot ...