Empire Ilona Mask collapses before our eyes
Over the past few years, the American billionaire Ilon Musk has become a living legend. Every week, at least one mention of his name takes place in the media, at least once a month he talks about his next fantastic undertaking. It creates the image of a person who brings the world progress and the light of science. Musk transplantes the whole world to electric vehicles, then launches them into space, taking away contracts from Roskosmos in passing, then develops vacuum super-fast trains, or with serious face he is preparing to colonize Mars, etc.
But the farther, the more critical reviews sound about his activities. If you wish, you can try to explain the criticism with the machinations of competitors and the envy of losers. But if you look objectively, then few of the things declared by Elon Musk as a breakthrough one correspond to the promised parameters. For example, SpaceX, announced as the “killer of Roscosmos” through multiple use of the return stage, modestly raised the launch fee for NASA to $ 152 million and continues to stamp the starting steps in the same amount without comment.
Specialists with a grin recall the $ 2015 Powerwall wall battery announced in 3000, which was supposed to save electricity by buying it from the network at night and selling the surplus on the stock exchange during the day, generating revenue for the happy owner. In the courtyard of 2018, and things are still there. The new project of Ilona Mask with roof tiles, equipped with storage elements of an improved solar battery, announced in 2016, is also already forgotten. In 2017, the American billionaire in Nevada launched Gigafactory-1 for the production of lithium-ion batteries, which, according to the creator, was supposed to produce half of the total volume of batteries in the world. However, the world market does not feel the appearance of such an amount of this type of product, and it is not customary to recall about the Gigafactory.
Created by Tesla Mask, the customer is provided with attractive electric cars at relatively affordable prices. However, Tesla does not represent anything fundamentally breakthrough in technical terms. The increase in range is provided by an increase in the volume of batteries, due to which the electric car reaches a weight of 2,5 tons. Electric cars from competitors with a name like BMW or Jaguar are not inferior in terms of performance to Mask products. Tesla did not give anything fundamentally new to the world. It is not surprising that the company Ilona Mask, which does not cope with the declared volumes of car production, suffers record losses. For example, in the first quarter of this year, she has already lost 710 million dollars. Perhaps the launch of Tesla into space was her swan song.
It turns out that if we discard the advertisement, an image of a certain “Baron Munchausen” of the present emerges, which rushes from project to project, covering up the gaps of the past with new ones. It turns out a kind of pyramid of beautifully packaged fantasies, which sooner or later will crash loudly. But the trouble is that this PR of supposedly achievements suppresses in the bud in people the readiness to challenge. Unable to withstand this constant pressure, the average person turns into a formatted consumer, similar to a “sectarian” that he is ready to lay out a ton of money every year for a new smartphone model that is completely unnecessary to him, simply because the “developers” made it 3 millimeters thinner.
But the farther, the more critical reviews sound about his activities. If you wish, you can try to explain the criticism with the machinations of competitors and the envy of losers. But if you look objectively, then few of the things declared by Elon Musk as a breakthrough one correspond to the promised parameters. For example, SpaceX, announced as the “killer of Roscosmos” through multiple use of the return stage, modestly raised the launch fee for NASA to $ 152 million and continues to stamp the starting steps in the same amount without comment.
Specialists with a grin recall the $ 2015 Powerwall wall battery announced in 3000, which was supposed to save electricity by buying it from the network at night and selling the surplus on the stock exchange during the day, generating revenue for the happy owner. In the courtyard of 2018, and things are still there. The new project of Ilona Mask with roof tiles, equipped with storage elements of an improved solar battery, announced in 2016, is also already forgotten. In 2017, the American billionaire in Nevada launched Gigafactory-1 for the production of lithium-ion batteries, which, according to the creator, was supposed to produce half of the total volume of batteries in the world. However, the world market does not feel the appearance of such an amount of this type of product, and it is not customary to recall about the Gigafactory.
Created by Tesla Mask, the customer is provided with attractive electric cars at relatively affordable prices. However, Tesla does not represent anything fundamentally breakthrough in technical terms. The increase in range is provided by an increase in the volume of batteries, due to which the electric car reaches a weight of 2,5 tons. Electric cars from competitors with a name like BMW or Jaguar are not inferior in terms of performance to Mask products. Tesla did not give anything fundamentally new to the world. It is not surprising that the company Ilona Mask, which does not cope with the declared volumes of car production, suffers record losses. For example, in the first quarter of this year, she has already lost 710 million dollars. Perhaps the launch of Tesla into space was her swan song.
It turns out that if we discard the advertisement, an image of a certain “Baron Munchausen” of the present emerges, which rushes from project to project, covering up the gaps of the past with new ones. It turns out a kind of pyramid of beautifully packaged fantasies, which sooner or later will crash loudly. But the trouble is that this PR of supposedly achievements suppresses in the bud in people the readiness to challenge. Unable to withstand this constant pressure, the average person turns into a formatted consumer, similar to a “sectarian” that he is ready to lay out a ton of money every year for a new smartphone model that is completely unnecessary to him, simply because the “developers” made it 3 millimeters thinner.
- Sergey Marzhetsky
- https://www.gq.com/
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